If you’ve read my blog about “3 Effective Ways to Get New Customers” then you are very much aware how to get new customers and make them stay, in this blog I will tell you the secret on how to win customers over your competitors, you see there’s a huge difference between getting customers and winning customers over. I’ll tell you why, it’s much easier to get new customers because your target are those who are still unsure of what they want and haven’t set their minds yet, on the other hand, customers who you need to win over are those with a product in mind and have already established brand loyalty from your competitors, they’ve been buying that same product for years, so it will be a bit of a challenge to convince them to switch brands.

If you want to win customers over you have to think about what they really look for in a product? It could be cheaper but getting more or costly but provides great quality, consumers have different preferences with their brand choice, all you need to do is to give them that little extra like providing them the best customer service experience and being highly satisfied. Imagine yourself walking into your favorite salon but it’s full you wanted to wait but you’re in a hurry so you head on to a different one, there’s a newly opened salon nearby and the moment you walked in the staff greeted you warmly, they provided you great service and gave you a well-satisfying experience. Now my question is, would you go back to this place? You probably will, that’s how providing that little extra wins you customers.

When pitching in your brand you must be confident in explaining how your product works, give a thorough explanation of why yours has what it takes in terms of quality and effectivity. Remember these three things:

1. Be genuine – don’t give false hopes and promises to your customers, remember that you want to gain their trust and win them over so be clear and concise when talking about your products and services. 
2. Get to the point – don’t jump from one conversation to another tell them the important things they need to know and avoid causing confusion.
3. Answer questions – give them the best and honest answers only that’s how customers will favor your brand.

It’s best to get to know your competitors so you have a clear idea of the areas you need to improve on. Identify your strengths, work on your weaknesses and think of new ideas or strategies to market your brand, and remember to have that unique competitive advantage so you can win customers over.