When starting your own small business having a website is probably the least of your priorities when building your business, you might think that it’s not important and there are the social media sites where you can post for free so why bother? According to statistics about 59% of businesses in Australia doesn’t have their website, their reasons behind it are the following:
- They only have a few employees
- Their business is too small.
- It’s too expensive
- They don’t have the time or skill
- Their business doesn’t need one
- We use social media instead
You could have a lot of reasons not to invest in a website but having one gives you an advantage, it can help your business in so many ways and I’ll tell you how.
A website gives you business credibility
Your website helps you establish business credibility, it’s one way of telling people about your brand also to gain their approval and trust. If you have no website your customers might assume that you’re just a small-time company that’s not serious about your business so you might end up losing these potential customers. That’s why It’s so important that you build a website, it doesn’t matter if you have a small business if you want to make it big in this industry then you have to gain that advantage.
A website helps to increase your sales 
About 97% of the population uses the web and the majority of them are consumers who are trying to search for local businesses, people today tend to research online for a product before they buy it so having a professional website can gain you that advantage to reach out to more customers, the more people you reach the bigger opportunities to make a sale, by having a website you can showcase your products and services and that’s so important for your customers, they want to see photos and read the product description to help them make smart purchasing decisions.
A website helps build your branding
You can use your website to post content about your branding, while reviews and testimonials from your customers are a great way to promote your products and services to people but wouldn’t you rather speak for it yourself? By creating a blog post you can establish business exposure and help drive more traffic into your web page, your blog content can be business-related or quality information that people are trying to look for. So, provide your audience with great content that they’ll be interested in, it’s another way of reaching out and connecting with your customers online.
We live in a fast-paced digital world that’s why having a website is so important for your business growth, having just social media sites to engage with your customers is not enough. You need to keep in mind that the more professional your website looks the more customers you can attract.
PS: Want to find out the reason why your business isn’t growing and what you could do to fix it? Read more about it here: 5 Reasons why your Business isn’t Growing
