In the past, Facebook messenger was used only to keep in touch with friends and family but today, it has become one of the most powerful communication tools used by businesses to market their brand, connect with their target audience and engage with customers. According to Facebook, its messaging app has over 2 billion users per month and the second most popular communication tool among customers, so you probably might want to add Facebook messenger to the list of the social places you use for your business. Keep reading and learn more about how you can optimize this tool for marketing your brand.
Why use Facebook messenger
When social media comes to mind we think of only Facebook, Instagram, Pinterest, and LinkedIn but misses the biggest part of social media which is the messaging apps. A lot of people use chat more often than other social media sites, here are the top four most used messaging tools:
- Facebook messenger
- Viber
While email is still a popular communication tool for marketing your brand online, a recent study shows that the majority of customers prefer to receive information through chat messages instead, they want real-time interactions with businesses and think it’s more convenient than a traditional email, about 57% of users also prefer sending a message rather than calling a business to ask for information and are more likely to shop if messaging is available for a business.
Facebook Messenger for Marketing your brand
So now you know that customers prefer chat messages instead, let’s move on to using messenger in marketing your brand.
- Delivering your content: Besides using email marketing, businesses can also use Facebook messenger to deliver content for their target customers, with the use of chatbots you can send newsletters, blog posts or content about your products and services, the great thing about this is that it’s free even if you send multiple messages. Chatbots can also be used as an automated reply system, I know customers prefer to interact with humans and not bots, however, this feature can help lessen repetitive tasks like providing the same information for your customers, chatbots can also be used whenever you’re not online and can’t reply.
- Generating sales leads: you can optimize your Facebook messenger to get you new leads and increase sales by using the click to messenger ads, it works by having a customer click an ad to learn more and be redirected to a messenger conversation, the chatbot will ask the potential customer some questions and will be provided information they need. Another form of Facebook ad is the sponsored messages where you can start a conversation with past potential customers, those who visited your profile page but didn’t purchase a product or just made an inquiry. You can re-engage with them and offer your products by sending relevant content or product information.
- Providing faster customer service: by using Facebook messenger you can provide a quick response to your customer’s questions and concerns thus making it much more convenient for them. Engaging a conversation with your customers through chat also helps you build relationships and earn their trust.
